Despite its relatively small age by the standards of modern instant messengers, Telegram has already become a promising platform for promoting Business on the network. And all marketers already automatically include this channel in their list of necessary tools to attract customers. How can Telegram channel attract the attention of business project owners? Recently, successful sales in popular social networks have been falling. And the reason is a kind of "user fatigue" from overly aggressive marketing, which is present in literally every message. Another feature is non-target customers, many subscribers who don't actually buy anything. Readers who have already learned how to automatically filter these messages as they browse channels on the Internet will find that classic advertising messages are very easy to recognize.